KÁYÒMI
KÁYÒMI is a Yorùbá word meaning ‘add to my joy' which is an indication of this movement’s goal to make Mother Earth more joyful through sustainable fashion. KÁYÒMI is an innovative fashion venture set to revolutionise the industry. Our mission is simple yet profound: to bridge the gap between consumer demand for sustainable fashion and availability of convenient and affordable repair and reuse services.
In a world where the fashion industry generates a staggering 92 million tons of waste annually, KÁYÒMI stands as a beacon of change with aim to promote slow fashion and environmental responsibility. With a focus on Nigeria and the UK, we plan to address the dire environmental concerns stemming from the fashion industry.
KÁYÒMI's Offerings
What we aim to do
Verified Professional Repair Network
Current services make professional repair feel inconvenient and untrustworthy compared to simply buying new. We want to change that narrative.
We plan to launch a Verified Repair Network that seamlessly connects you to local, skilled tailors. This system is set to overcome the inconvenience and low trust barriers by providing vetted professionals with transparent pricing and expertise, making high-quality repair convenient, affordable and reliable. By facilitating this service, we will empower you to keep clothes in active use for longer, a habit proven to reduce a garment's carbon, water, and waste footprints by up to 30% each.
Digital Education: Self-Repair & Care Guides
While 82% of people are interested in learning repair skills, the majority lack the practical know-how for basic fixes. We aim to close that gap considerably.
Our solution will include a Digital Education Hub, an e-learning platform that will empower you with Interactive Care Guides and Gamified Self-Repair Playbooks. These are context-specific tutorials that turn passive awareness into practical, lifelong skills, directly serving the 53% of users who prefer learning online. This initiative transforms sustainable intentions into confident, practical action.
Effortless Garment Donation & Trade-In
Many reusable clothes end up in the bin because their owners lack a convenient, trustworthy system to cater for their use. We will take full accountability for your garment's next life.
You will be able to effortlessly donate reusable items to KÁYÒMI for resale or upcycling, earning platform credits in return. We will provide clear guidance for donors, ensuring maximum useful reuse - supporting the circular economy by keeping every material in the system and channeling resources away from landfill.
Infrastructure for Textile Recycling
Africa bears a disproportionate share of the global textile waste crisis, and local recycling infrastructure is a challenge.
We plan to build tangible infrastructure starting with Digital Recycling Locators, intuitive maps that help you instantly find the nearest verified textile recycling points. Furthermore, we plan to partner with clean-tech companies to ensure old, mixed-fiber garments are successfully recycled into new materials, directly addressing the challenge of 92 million tonnes of textile waste produced annually by closing the material loop.
AI-Powered diagnostics & Repair Guidance
A major barrier is the Lack of knowledge in determining how to proceed with a damaged item and the difficulty of knowing the "best" next step.
Our AI-powered tool will be your instant diagnostic engine. Simply upload an image of a damaged garment. The AI will analyze its specific degree of wear and damage, instantly determining the path forward:
For minor damage (like a missing button or small tear), the AI will recommend our self-repair feature, pointing you directly to the best tutorial in our Self-Repair Playbook and even suggesting where you can purchase any necessary supplies not readily available at home.
For more complicated damage (like a major rip or broken zipper), the AI will refer and possibly connect you directly to one of our verified, skilled tailors where you can text, agree on a price, drop off your item and pick up when ready.
This service cuts through the uncertainty, giving you immediate, expert guidance to keep your clothes in active use.
Commitment to Community & SDGs
Our commitment extends beyond your closet. 1% of our earnings will be dedicated to local initiatives supporting the Sustainable Development Goals (SDGs).
This will include empowering African artisans to counter the cultural erosion of traditional textiles and funding community-driven upcycling practices, ensuring our growth directly benefits the communities we serve and establishes us as a leader in ethical business practice.
Localized Rental & Resale Hub
Major life events often force unsustainable, one-off purchases that are rarely worn again.
As we expand, our platform will feature a localized rental and resale hub specifically focused on niche, formal, or culturally-specific garments. This hub is designed to address the specific, high-stakes need for event-based fashion without the burden or cost of permanent ownership. By facilitating this shared use economy, we will contribute to a proven model that has prevented the production of over a billion garments globally.
