KÁYÒMI is a Yorùbá word meaning ‘add to my joy' which is an indication of this movement’s goal to make Mother Earth more joyful through sustainable fashion. KÁYÒMI is an innovative fashion venture set to revolutionise the industry. Our mission is simple yet profound: to bridge the gap between consumer demand for sustainable fashion and availability of convenient and affordable repair and reuse services.
In a world where the fashion industry generates a staggering 92 million tons of waste annually, KÁYÒMI stands as a beacon of change with aim to promote slow fashion and environmental responsibility. With a focus on Nigeria and the UK, we plan to address the dire environmental concerns stemming from the fashion industry.
What we aim to do
Our approach encompasses a multifaceted solution, including a peer-to-peer application conveniently connecting end-users to skilled tailors.
Our survey shows that price, convenience and awareness of this offering are the major pain points and we have considered these. Another UK survey result stated that 51% of clothes thrown away could have been repaired.
Extending the life of clothes by an extra nine months of active use would reduce carbon, water, and waste footprints by around 20–30% each.
Get access to your kind of fashion without owning it or breaking the bank via our platform.
Since 2010, rental fashion has prevented the production of over 1.3 billion garments, saving 67 million gallons of water, 98.6 million kWh of energy, and 44.2 million pounds of CO2 emissions.
We will manufacture easy to use, automatic sewing kits for you while also providing easy-to-follow repairs videos on our e-learning portal.
Sewing is a life skill that can save you time and money. A survey shows that size, fit and functional shortcomings are major reasons for clothing disposal (up to 50% of the time) and this can be sorted with learning basic sewing skills.
The survey we conducted confirms that 53% would rather learn this online while 24% prefer to learn in-person.
Tired of your old but reusable clothes? Donate it to KÁYÒMI for resale for some store credit to access any of our offerings.
An increase of 10% in second hand sales could save 3% of carbon emissions and 4% of water, according to data. Reusing 1kg of clothing saves 25 kg of CO2. If we could double the lifespan of garments, we would be reducing the fashion industry's greenhouse gas emissions by 44%.
We will partner with regenerative fiber and clean technologies companies with SOFT - Separation of Fibre Technology to separate and recycle your old clothes and make new fully recyclable designs out of them.
We want to divert textiles and clothings away from landfills and only 37.3% of garments studied are 100% made with a single fiber. 66.8% contain mixed fibers, which significantly limits their recycling potential.
Clothes are mostly donated simply because fast-fashion requires turn over, not attachment. Fast fashion isn’t made to be loved, to be kept, to be cared for. We would ensure clothes donated that cannot be resold at good values get to people who NEED them.
1% of our earnings would be donated for environmental causes such as tree planting, community environment groups and so on.